A*Dee made its debut in 2012 as the inaugural brand under Picture Book Fashion. Catering to girls aged 2 to 14, this luxury brand has demonstrated consistent growth and success. Emphasizing vibrant prints harmonized with a well-coordinated colour palette, A*Dee epitomizes the fusion of style and functionality.

Renowned for its holistic approach to fashion, ADee is celebrated for crafting cohesive ensembles where each component complements the overall aesthetic. Whether it's hair accessories, socks, bags, coats, or shoes, A*Dee stands out as a comprehensive source of impeccably designed clothing, catering to the fashion-forward tastes of young girls.